{"id":42,"date":"2021-11-24T14:37:16","date_gmt":"2021-11-24T13:37:16","guid":{"rendered":"https:\/\/www.master-marketingonline.es\/aula\/?p=42"},"modified":"2021-11-26T14:26:36","modified_gmt":"2021-11-26T13:26:36","slug":"por-que-estudiar-marketing","status":"publish","type":"post","link":"https:\/\/www.master-marketingonline.es\/aula\/por-que-estudiar-marketing\/","title":{"rendered":"\u00bfpor qu\u00e9 estudiar marketing?"},"content":{"rendered":"\n
\"\"\/<\/figure><\/div>\n\n\n\n

\u00bfQu\u00e9 es marketing?<\/h2>\n\n\n\n

Marketing o mercadotecnia, Seg\u00fan Philip Kotler, considerado por algunos el padre del mercadeo moderno,\u200b es \u00abel conjunto de pr\u00e1cticas y principios que tienen como objetivo principal aumentar el comercio, especialmente la demanda\u00bb,<\/p>\n\n\n\n

\u200bPara la Asociaci\u00f3n Americana de Mercadotecnia, se considera al Marketing como \u00abla actividad o conjunto de procedimientos y procesos para crear, comunicar, entregar, y el intercambio de ofertas que tienen valor para los clientes, socios y la sociedad en general\u00bb.<\/p>\n\n\n\n

El marketing indica que la clave para alcanzar los objetivos de una organizaci\u00f3n reside en identificar las necesidades y deseos del mercado objetivo y adaptarse para ofrecer las satisfacciones deseadas por el mercado de forma m\u00e1s eficiente que la competencia.<\/p>\n\n\n\n

\u00bfPor que estudiar marketing?<\/h2>\n\n\n\n

El especialista en Marketing adquirir\u00e1 las competencias y capacidades para dise\u00f1ar la oferta de productos y servicios, posicionarles en el mercado, realizar investigaciones de mercado al objeto de conocer las necesidades de sus clientes, y establecer las diferentes pol\u00edticas de marketing. Es decir ser capaz de tomar diferentes decisiones que cada uno de los elementos de marketing -mix: producto, precio, distribuci\u00f3n, venta, comunicaci\u00f3n o publicidad<\/p>\n\n\n\n

Por tanto ser\u00e1 capaz de analizar y establecer pol\u00edticas de precios para los productos o servicios de la empresa, investigar tipo de clientes o segmentos de mercado, establecer canales de distribuci\u00f3n, dise\u00f1ar la fuerza de venta, y llevar a cabo planes de Marketing estableciendo diferentes l\u00edneas de acci\u00f3n para conseguir los objetivos relacionados con la demanda.<\/p>\n\n\n\n

Curso Universitario t\u00e9cnico en marketing<\/h2>\n\n\n\n

Para conseguir estas capacidades b\u00e1sicas en el \u00e1rea de marketing te recomendamos y ofrecemos este curso universitario de especializaci\u00f3n:<\/p>\n\n\n\n

T\u00e9cnico en Marketing<\/a><\/p>\n\n\n\n

Metodologia: 100 % online<\/p>\n\n\n\n

Duraci\u00f3n: 3-6 meses<\/p>\n\n\n\n

Carga lectiva : 200 horas (8 ECTS)<\/p>\n\n\n\n

Titulacion: Diploma de especializaci\u00f3n emitido por la Universidad Europea Miguel de Cervantes<\/a><\/p>\n\n\n\n

Imparte: Aulaformacion Business Schoo<\/a>l<\/p>\n\n\n\n

Para mas informaci\u00f3n ponerse en contact<\/a>o<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es marketing? Marketing o mercadotecnia, Seg\u00fan Philip Kotler, considerado por algunos el padre del mercadeo moderno,\u200b es \u00abel conjunto de pr\u00e1cticas y principios que tienen como objetivo principal aumentar el comercio, especialmente la demanda\u00bb, \u200bPara la Asociaci\u00f3n Americana de Mercadotecnia, se considera al Marketing como \u00abla actividad o conjunto de procedimientos y procesos para… Leer m\u00e1s »\u00bfpor qu\u00e9 estudiar marketing?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"\n\u00bfpor qu\u00e9 estudiar marketing? 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