{"id":126,"date":"2021-12-11T12:09:06","date_gmt":"2021-12-11T11:09:06","guid":{"rendered":"https:\/\/www.master-marketingonline.es\/aula\/?p=126"},"modified":"2021-12-11T12:10:43","modified_gmt":"2021-12-11T11:10:43","slug":"marketing-y-efecto-hallo","status":"publish","type":"post","link":"https:\/\/www.master-marketingonline.es\/aula\/marketing-y-efecto-hallo\/","title":{"rendered":"marketing y efecto hallo"},"content":{"rendered":"\n<p>Tanto Phil Knight como su empresa Nike -como un t\u00e1ndem- a lo largo de su vida, han logrado inspirar e identificarse con su p\u00fablico, en transmitir los valores del esp\u00edritu deportivo y emocional del reto, el esp\u00edritu innovador, emprendedor, de crecimiento,&#8230;&#8230;&#8230;. \u00a1que no para!<\/p>\n\n\n\n<p>Basta con ver cualquiera de sus anuncios, siempre con una \u00abllamada a la acci\u00f3n\u00bb:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/aulaformacion.es\/wp-content\/uploads\/2021\/12\/llamada-a-la-accion-nike-aulaformacion-300x214.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Es lo que se denomina el <strong>\u00abEfecto hallo\u00bb<\/strong>: trasferencia potente de valor de una persona o un objeto a una marca. Ninguna otra firma como Nike lo ha comprendido mejor. <\/p>\n\n\n\n<p>Nike se centr\u00f3 en atraer a los mejores deportistas de los diferentes disciplinas,\u00a0 asociando la imagen de famosos deportistas como Jordan o Tiger. Esta, junto con el <strong>empleo de la tecnolog\u00eda y la innovaci\u00f3n<\/strong>, son las <strong>dos claves del \u00e9xito de Nike<\/strong>, que ninguna otra marca ha sabido hacer.<\/p>\n\n\n\n<p>Nike supo trabar como nadie el efecto hallo.<\/p>\n\n\n\n<p><em>\u00abNo es suficiente hacer cosas buenas.<\/em> <em>Necesitas que las personas sepan que lo est\u00e1s haciendo<\/em>\u00bb <em>(Phil Knight)<\/em><\/p>\n\n\n\n<p><strong>El famoso eslogan de Nike \u00abJust Do It\u00bb<\/strong> hizo acto de presencia en 1988. La frase se incluy\u00f3 como cierre de una campa\u00f1a de televisi\u00f3n protagonizada por un jubilado de 80 a\u00f1os que corr\u00eda a\u00fan muchos kil\u00f3metros cada d\u00eda y se convirti\u00f3 en un elemento pegadizo para los espectadores<\/p>\n\n\n\n<p>Texto extra\u00eddo en <a href=\"https:\/\/aulaformacion.es\/para-emprender-nunca-te-pares\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aulaformacion Business School- Open MBA review: Para emprender nunca te pares<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanto Phil Knight como su empresa Nike -como un t\u00e1ndem- a lo largo de su vida, han logrado inspirar e identificarse con su p\u00fablico, en transmitir los valores del esp\u00edritu deportivo y emocional del reto, el esp\u00edritu innovador, emprendedor, de crecimiento,&#8230;&#8230;&#8230;. \u00a1que no para! Basta con ver cualquiera de sus anuncios, siempre con una \u00abllamada&hellip;&nbsp;<a href=\"https:\/\/www.master-marketingonline.es\/aula\/marketing-y-efecto-hallo\/\" class=\"\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">marketing y efecto hallo<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>marketing y efecto hallo - Aula Master Marketing Online<\/title>\n<meta name=\"description\" content=\"Marketing y efecto hallo en la historia de Phil Knight y de NIKE. 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